Skip to main content

fact_target_events

Each row is one target (goal/conversion) event fired by a conversation flow — the moment a user reached a node you marked as a goal: completed a purchase intent, confirmed an appointment, qualified as a lead.

What questions does it answer?

  • How many conversions did each flow generate?
  • Which specific users converted, and when?
  • What is the conversion rate of a campaign (join with sends or sessions)?

Columns

Example queries

Conversions per flow, last 30 days

Conversion rate of one flow