How to Measure Your Link Performance

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Introduction

• Links to your website
• Links to your social media
• Links to your products or services
• Links to your blog
• Links to your newsletter
• Links to your video
• Links to your audio
• Links to your image

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How to Measure Your Link Performance

1. Within any message template (HSM). (Remember that each conversation flow in Treble has its own message template and must start with this).
2. Within a message block after the message template.

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Measuring Link Performance in Message Template (HSM)

1

Go to the message template section

Go to the message template section by clicking on the HSM Templates element in the left menu. Now, click on the New Template button to create a new message template.

2

Configure the message template

Configure the message template as you normally would by adding the template name, its category, language, and message. Then, scroll down and select to activate the Call to action option.

Message templates (HSM) can have response buttons and also links. Therefore, you are not limited to using only links or only response buttons.

You’ll see the following fields appear:

• Action Type: Here you’ll see by default within the Action Type option that the Phone Number option is selected, we’ll change it to Website.
• Button Text: This is the text that will appear on the button. You can change it to something like Visit my website or Visit my store.
• URL Type: This is the type of URL that will be shown on the button. You can change it to Static URL (if you want the user to go to a URL that doesn’t change) or Dynamic URL (if you want the user to go to a URL that has dynamic elements).
• Website: This is the URL of the website or destination to which the user will be redirected when they click on the button.

3

Activate link measurement

Now, click on the Do you want to know how many users clicked on the button? button to activate link measurement. Once you’ve clicked, an additional button will appear to confirm the destination URL. Click on the Confirm button to confirm the destination URL.Treble manages its own link measurement system, so Treble shortens the destination URL with a tracking system to be able to measure your link performance. This is similar to systems like (bit.ly) or (tinyurl).

Treble will show you a message with the shortened link and confirmation message. If you don’t want to measure your link performance, you can deactivate link measurement by clicking on the I prefer not to know how many users clicked and keep my original link button.

4

Create message templates

Now, click on the Create Template button to create your message template with the link measurement system activated.

5

Configure the conversation flow with the message template

Now, let’s configure the conversation flow with the message template. To do this, go to the “Conversations” section and click on the “Create Conversation” button. You can also edit an existing conversation by clicking on the “Edit” button of the conversation you want to edit.

6

Add the message template to the conversation flow

Now, click on the button and select the message template you want to add. When adding the message template, a configuration modal will be activated for what is known in Treble as Objective Block. Let’s configure the following options:

• Select your campaign goal: This field is to define your campaign goal. For example, if you want to measure your link performance, you can select the goal Share offers/promotions.
• Add one or several objectives: This field is to define your campaign objectives, which can have one or several objectives. In the dropdown, select the Click on button with link option.
  • Conversion expectation: You’ll see a slider that allows you to define the conversion expectation of your campaign. The default value is 80%, but you can change it to a value you consider more appropriate.

Once you’ve configured the fields, click on the Create objective block button to save the configuration.If the objective block has been configured correctly, you’ll see that there’s a star icon in the message template block.

You can click again on the star button to edit the objective block configuration.

7

Finish configuring the conversation flow

You can now add the message blocks you want to complete the conversation flow. In this case, you might only want to send the message template and have the user click on the message template button.When you’re ready to finish configuring the conversation flow, click on the Create conversation button to save the conversation flow configuration.

Success! You now have your conversation flow configured with the message template and link measurement system activated.

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Measuring Link Performance in Message Blocks

1

Configure the conversation flow

Go to the “Conversations” section and click on the “Create Conversation” button. You can also edit an existing conversation by clicking on the “Edit” button of the conversation you want to edit.

2

Add the message block

Now, click on the button and select the message block you want to add. Any message block you have in your conversation flow can have links, and for each of them, you can activate link measurement. To do this, click on the star button in the message block for which you want to activate link measurement.Important: Unlike message templates (HSM), in message blocks, you don’t have to do any special configuration to add the destination URL. Simply write the destination URL in the text field.Once you’ve clicked on the star button , a configuration modal will be activated for what is known in Treble as Objective Block. Let’s configure the following options:

• Select your campaign goal: This field is to define your campaign goal. For example, if you want to measure your link performance, you can select the goal Share offers/promotions.
• Add one or several objectives: This field is to define your campaign objectives, which can have one or several objectives. In the dropdown, select the Click on button with link option.
  • Select link: You’ll see a dropdown with the links you have in the message block. Your message block might have more than one link, so you can select the link you want to measure.
  • Conversion expectation: You’ll see a slider that allows you to define the conversion expectation of your campaign. The default value is 80%, but you can change it to a value you consider more appropriate.

Once you’ve configured the fields, click on the Create objective block button to save the configuration.

3

Finish configuring the conversation flow

You can now add the message blocks you want to complete the conversation flow.When you’re ready to finish configuring the conversation flow, click on the Create conversation button to save the conversation flow configuration.

Success! You now have your conversation flow configured with the message blocks and link measurement system activated.

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Visualize Your Link Performance from the Objective Block

1. Select the Responses tab
2. In the visualization form, select the General Table option
3. You’ll see all the general responses for each message block. Scroll to the right in this section to see the link metrics. You’ll see the following fields: